
Hi! I'm Isha
Hello! I am Isha, a UX designer blending design, AI, and strategy; leveraging 5+ years of applied design experience across e-commerce, automotive, ed-tech, and service sectors.
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Mountain
Hike



~8 Hours
8 km
Medium Level
Hiking on a mountain blends physical
challenge with natural beauty, offering
sweeping views..
UX DESIGN AND UX RESEARCH
Piloted a 10% increase in revenue by enhancing BMW's at home customer buying experience.
Developed a BMW app for Apple Vision Pro

UX DESIGN AND VISUAL DESIGN
Achieved +12% lift in PDP add-to-bag conversions, and Increased GMV by $640K annually and drove a 101% increase in Sell-Through Rate (STR).
Designed Chemistry’s PLP into a mobile-first, lifestyle-driven experience

UX STRATEGIST AND PRODUCT DESIGN
To enhance the sleep quality and overall well-being of time conscious customers
Designed a Multisensory
Sleep Experience

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PRODUCT DESIGN AND UX RESEARCH
To Empower new moms during the journey of Matrescence by designing an accessible, cost effective service.
Designed a Childcare Platform for New Moms

UX DESIGN - Under NDA
Increased sign up conversion rate by 20% through landing page redesign and developed a scalable design system.
Redesigned the landing page and streamlined the mobile onboarding process

Questions
you
may
ask
Designing through ambiguity
Sharing same language and terminology across teams
Importance of cross-team intent alignment and balancing progress over perfection
Designing beyond traditional UX and building for spatial computing


