wake up to your full potential
A multi - sensory sleep experience
TEAM
5 members (UX Designer, UX Researcher, Content designer, Visual designer)
TOOLS
Figma, Figjam, Adobe Firefly, Microsoft Word, Keyshot
TIMELINE
3 Months,
January - March 2024
Overview
Bloom began with a mission to explore the booming sleep industry and identify opportunities for impactful design innovation.
Through rigorous research and strategic analysis, the team recognized the rising consumer preference for natural sleep solutions and designed a multi-sensory, user-centric sleep product that transforms stress into serenity.
My Role
Product Designer: Led research and synthesized insights, translating them into physical product concepts and a seamless app interface. Ran co-creation sessions and testing session to gather feedback and iterate design solutions.
Visual Designer: Created high-fidelity renders in KeyShot and designed visual assets and posters to clearly communicate the product’s core value proposition.
42% adults
blame their poor sleep on stress
67% adults
believe quality sleep affects their lifestyle
41% adults
experience challenges in restful sleep
The Problem
“One third of our lives are spent on sleeping, yet 50 Million adults in USA struggle to get quality sleep.”
Who are struggling?
Pains
Pains
Job to be done
Job to be done
Lack of energy
Wake up drowsy
Difficulty sleeping
Burnout
Fatigue
Unproductive day
Wake up refreshed
Feel physically and mentally balanced
Prioritize life goals
Improved productivity
Through research we discovered that time-conscious individuals particularly health enthusiasts and workaholics often struggle with achieving quality sleep and managing stress. Utilizing empathy mapping allowed us to delve deeper into their pain points and needs, providing valuable insights to inform our design decisions.
Data to insights
We found that sleep deprivation increases stress levels, creating a cycle that leads to further sleep deprivation.
93%
Desire to control sleep
users said a personalized sleep environment is important at a certain degree.
24
24
59%
Sleep is affected by mental and environmental factors
users said they have frequently experienced challenges in achieving a restful sleep.
72%
Sleep is not given, it is a privilege
users said quality sleep affect or highly affect their life.
24
24
60%
People don’t want to invest in sleep
users are unwilling to spend a lot of money on their sleep.
How might we transform stress into bliss, enabling time-conscious individuals to achieve quality sleep and wake up to their full potential?
The Solution
Bloom - a multi-sensory sleep solution designed to help time-conscious individuals achieve quality sleep. A bedside device and mobile app that work together to create a personalized sleep environment.
Mobile App
It serves as a facilitator of the Bloom ecosystem, helping to gather insights and convert them into actionable data.
Tracks sleep data, providing insights about sleep stages, nightly cycles, and overall sleep history.
Offers mood presets that allow users immerse in their preferred customized environment
The Digital sleep buddy offers motivational feedback and empathetic support
Product
Bloom comes with a bedside device that combines a motion sensor, ambient light, aroma diffuser, and speaker with voice control to create a personalized and optimized sleep environment.
Aroma Diffuser
The aroma diffuser is designed to elevate the space with a customizable scent experience.
The speaker connects to a mobile device or the Bloom app to play personalized or preset sleep soundscapes.
The device's motion sensors enable precise sleep monitoring by accurately tracking users' sleep patterns.
A 360 degree ambient light that offers different assorted color options based on the mood presets.
Speaker
Light
💡
🔉
🌺
SENSORS
Design Challenges
“Bloom into your best self with quality sleep every night”